The recent trends online have resulted in many people thinking of offline marketing as weak and ineffective. However, this has not stopped companies like Yahoo! Answers, Monster.com, and ebay.com from advertising offline more than online. Regardless of the fact that marketing online is far cheaper than promoting offline, offline marketing and advertising still reaches a large number of people who trust offline ads more than they do online ads.
This is not to say that online ads do not have its own advantages; it sure has! But anyone willing to explore offline marketing has to know what he will be getting and has to be sure that it will work. Offline marketing includes, radio ads, TV ads, newsprint ads, out of home marketing methods such as flyers and bill boards and has quite a few advantages over any other means of advertising.
Increasing Brand Awareness
For some reason, we all seem to respect brands that we see more on TV and hear about on radio than over the internet. There is something cold and impersonal over the internet and the increasing number of scam sites has not helped this matter at all. Most people are trust offline ads more and are more comfortable with buying products that have their ads offline because they get to see the people are actually dealing with in different instances and in the rare occasion that there is a fraud, they can easily reach the TV or radio station to confirm the marketer or brand and reach them. Yahoo! Answers used this method recently to increase its visitors and had a ton of people signing up immediately after that. Others like ebay.com have experienced tremendous increase in the number of signing up on the website.
Increasing Market Reach
Contrary to what many authority websites online would have you believe about people watching less TV and spending more time on the internet, truth is there are still billions of people who do not even have access to the internet and for those who do, it’s probably just for the sake of checking their emails, keeping in touch and research. Anything else is a time waster. People like this still listen to radios, attend yard sales, go to auctions and see bill board ads.
So, the market reach is still huge and phenomenal. In fact, you could reach much more people offline than you would online. As much as people hate to read ads offline, the truth is if the ads are different and very catchy, then you are very likely to get a lot of results. This will in effect increase your subscriber base, widen your market reach and put your products, services and company on peoples’ lips.
Since the ultimate aim of advertising is to make profits, a well timed ad can make you more money than weeks or months of advertising online. So, make use of the benefits of offline marketing in increasing your brand popularity, increasing your market reach and visibility and making more profits.