As a secret shopper, you will be contracted to evaluate a business and report your findings to the mystery shopping company or client who hired you.
But why do businesses use secret shoppers?
Business owners make important decisions based on the data provided through your secret shopping reports and the results are used as essential components in reviewing, assessing and rewarding employees and management staff, and can even affect the future of an individual and an organization as a whole.
These business clients also use the information received from secret shoppers to reward employees who are meeting or exceeding expectations and to coach and encourage employees who are having difficulty complying with expectations.
The secret shopper reports are also used to point out positive things. Shopper finds are used to help identify store locations and employees who are due rewards for outstanding customer service or store cleanliness. Secret shoppers are sometimes even allowed to reward employees on the spot for meeting certain criteria.
As a secret shopper, your job will be to monitor the sales environment for compliance of corporate standards. These are standards that may include policy, procedure, execution, behavior, customer service, merchandize display, product promotion, and pricing. These non-negotiable standards are extremely important to the success of the client company and can not be compromised.
Your secret shopper report must be void of perception, speculation or opinion, or the very same people it is designed to help will challenge the integrity and credibility of your report, and it may be thrown out and, worse, you may not get paid and no one wants to work for free …
This does not mean that perceptions or opinions are not valid. Sometimes as a secret shopper, you are asked to give your opinion on how you felt, or what you thought, and these observations are relevant to service behaviors and issues that simply fall outside the scope of the standard or non-negotiable questions asked.
These standards establish the behaviors by which performance is measured. There can be no "opinion" or "perception" as to whether the employee complied with the specified business policies and expectations. When these behaviors can be observed, they can be measured, which means they can be monitored.
Although secret shopping is both enjoyable and interesting, it is also a very serious business. Being a secret shopper is your opportunity to impact change for all types of customer service.
Secret shoppers are used in almost all industries, including department stores, retail specialty stores, convenience stores, grocery stores, fast food restaurants, automated facilities, high end jewelry stores, high end beauty stores, restaurants and financial institutions.
Secret shopping is not a spy mechanism designed to catch people doing things wrong.
It is a great feeling for you as a secret shopper to hand an employee a certificate for a paid day off, or other reward determined by their management for doing a great job!
Because the general shopping population is comprised of all kinds of different people, virtually anyone can be a secret shopper. Secret shopping can be especially appealing for those individuals who desire to improve customer service and product quality, as their actual reports are taken seriously.
Of course, the idea of getting paid to shop while getting free meals, services and merchandise is also very appealing.
Armed with the right information, businesses can make necessary improvements. Shopper finds are sometimes used in future employee training, to improve business operations, to improve product quality and to compare one location's performance to another.
You can find a list of legitimate secret shopping companies by searching the internet or libraries or you can visit our website http://www.mysteryshoppingsecrets.com and get a listing of mystery shopping companies and a free report on how you can "Get Paid to Shop and Dine "for free.