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You must know the basics of Internet marketing if you want to take your business online or you want to start an online business. This is because marketing online is a little different from offline marketing. In this Internet marketing basics article, you are going to be exposed to the basics, which include the benefits and what you should learn in order to master the core knowledge of an online business.
Benefits of Mastering Internet Marketing
More and more people are opting for online marketing because it is cost effective and rocket science is not needed to persuade online users to follow you or to purchase a product or services from you. Yes, you must learn the basics before you can start marketing online. However, these steps will only lead you to larger chunk of the pie.
If you are on a shoestring budget or have no money to put into advertising of your business, Internet marketing will be your cup of tea. With literally no budget, you can start promoting your products and services through various platforms and social networks. Also, with some core knowledge about the search engines, you will be able to rank for keywords which are searched by your potential customers everyday everyday.
If you do not have your own product or service to offer, there is another subsidiary knowledge of Internet marketing called affiliate marketing which you will be exposed to once to enter into the business. Affiliate marketing is just a term used when a person is promoting products and services of others and will earn a percentage of the selling price as commission.
Core Knowledge of Internet Marketing
If you follow mycoming articles, which will be published continuously over the next few weeks, you will learn the details of each and every one of the elements below but for now, let me just introduce some of the knowledge that you need to learn in order to master Internet marketing.
- Niche Selection
- Product Creation
- Copywriting or simply Marketing Writing
- List Building or Lead Generation
- Site Building
- Affiliate Marketing
- Traffic Building
- Link Building
- Search Engine Optimization
- Pay Per Click Advertising
- Social Media Marketing
OK, I know you need a break. It does seem to be a long list of items. However, you do not need to master all of them in order to make money online. Be excited about it because while you are learning, you will start to earn money with the knowledge that you already have on one of the cores.