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I don’t know about you, but the idea of building a network marketing business by inviting all my friends and relatives to a “mysterious” meeting, scares me to death.
I’d rather collect garbage for a living.
So when technology offers me a way to achieve explosive growth by fully automating my entire business, I am the first to jump on board.
Here are five ways to automate your network marketing business. Not only will these ideas help you reach your financial dreams more quickly, they also help you avoid being regarded as a “scam artist” by that brother in law you can’t stand anyway.
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A Web Site. OK no shock here, virtually every company provides a website to its associates. Some aren’t very good, but most will at least allow a person to sign up online without even having to meet with you.
Generally I dislike those sites that automatically launch a video presentation of the opportunity as soon as you visit the site (I suppose those videos were considered high technology five years ago, but now they’re just a pain).
Anyway, the purpose of the next three tools I will discuss will be to drive visitors to your website and persuade them to sign up once they get there.
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A voicemail system or “sizzle” line. These systems are all over the web and you can find them at very low costs. All you need to do is record a short, but exciting, message that will persuade people to leave their contact information so you can send them more information.
You can promote this telephone number with small ads, business cards, online articles and blogs. You are limited only by your own imagination. Be sure, however, to announce on your promotional material that the line is a “24 Hour Recorded Message” so people will understand they will not be speaking to a live sales person.
Once you obtain a caller’s contact information, put the email address into your autoresponder (see below) and/or call their telephone number if you choose. In either case, you want to invite them to visit your website.
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Autoresponder. An autoresponder is the heart of your automatic marketing efforts. Autoresponders automatically send a series of email messages to anyone who has “opted onto” your list.Make sure your emails are personalized and keep the messages short, but packed with as much excitement as you can muster. For the first week or so, the people on your list will get an email every day, afterwards every other day and then after a month two or three times a week. But over time, the autoresponder gently “drips” on your prospects, gradually moving your offer from the back of their minds to the front.
On every email, you must lead people back to your website and give them a reason to sign up.
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Blogs. Would you like a way to get interested prospects to find you? If so, a blog is the perfect tool. “Blog” is short for “weblog” and it is a website that is designed to be updated often and easily. If you write 2 to 3 paragraphs of interest to people who are looking for a home-based business, eventually your blog will start getting traffic. (One of my blogs is now getting about 30 visitors a day after only three months)
Best of all, if you link your blog back to your company website, your website will start getting traffic as well.
I want to see the day when network marketing is not looked down upon. But to reach that goal, we have to first stop trying to get people to bug their friends and relatives.
Sure, sometimes you already know a friend is looking for a way to pay for his daughter’s college education, or you know that your brother hates his job. If you already know of a need, feel free to show that person your opportunity. But if someone tells you the only way to succeed is to write out a list of 200 people you know, walk away.
COPYRIGHT © 2006, Charles Brown
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