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Neon signs are still a popular choice when it comes to advertising your business. To many people they may seem old fashioned, now that modern LED signs have become more cost-effective, but those looking for something different to make their business stand out from the crowd, still opt for neon.
Pros
One of neon’s big advantages is that custom made neon signs can be created in almost any shape or form. They are made by hand and there is an art to the process. The glass tubes are heated and bent into the desired shape and the fluidity of the curves is part of the appeal.
There is an almost old-fashioned nostalgia to neon that makes them a great choice for businesses looking to promote an image of solid worth or retro cool. But neon can also be shaped to look cutting edge and modern, it’s all in the design.
When a business is looking to establish a unique brand a custom made neon sign could be an important part of the branding process, giving an immediately recognisable identity to a store. When you have a neon sign designed especially for you, you can be sure that it is unique, as the hand-made element comes into play.
Quality neon signs are long lasting and need little maintenance. Eventually the gases may need refilling but this can be done relatively inexpensively and give your sign a new lease of life.
Cons
Neon signs are bulkier than the slimline LED signs that are now on the market. If space is an issue this may be a problem, but if not then it makes little difference.
The glass tubes used means that these signs tend to weigh more than lighter plastic signs. This is only a problem if the sign has to be shipped to any distance, to if there isn’t a sturdy enough an infrastructure where it will be mounted.
Neon does use comparatively more electricity to run than LED signs. If you are running just one medium sized sign that might not be too much of a consideration, but if you plan a whole array of signage, the difference in running costs can mount up.
Neon does come in many more colours than it used to in the old days, but if you have a particular shade of colour that you want to match to your business branding this is not always possible with neon.
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