If you're a retail store who has a great store with a good location in town but can not seem to convert as much sales as you like, first start with a well designed e-commerce website. You can take your products and services that you sell in your store and display them in a virtual shopping center right online. Maybe you already have both a great retail store and an e-commerce website but you're still not getting the return of investment that you would hope for. A great benefit that is available to anyone is social media in the form of websites like Facebook and Twitter. Now you're probably thinking that's just for kids in high school. You're wrong. There are many parents, grandparents, 20 yr olds, 30 yr olds, etc all who could be a potential buyer of your products and services.
The best benefit of social media is that it's free. There is no subscription fees, no monthly payment, no pay to click with the hope that someone follows the advertisement to your site. You can set up the site as you like and start to see the amount of people who are following you. It also helps to get more traffic to your site by providing links on your page that go directly to your website, you did not have to pay for them or set a budget, it's free advertising.
Another great feature is direct contact to your customers. You can tell them instantly about special promotions, coupons, new products, special events and more. So on top of doing email marketing for your special holiday sale this year why not also inform all of your followers about the sale. Or do a special sale just for them.
The options and opportunities are endless. Remember as with any marketing plan it takes time. You need to figure out how to incorporate it into your marketing strategy and if it's worth your time. In more ways then one having a social media account will be worth your time. It will get you new clients, be a new way to showcase your products and you'll have fun doing it as well.
Not sure where to start after all this? We'll be happy to sit down with you and go over how you can turn your brick and mortar store into an internet sensation .