Category: Business

Benevolent Marketing – The Way Forward

You’ve probably heard these words said hundreds of time before. I’ll bet every time you heard it, it was said by or about someone who had discovered the secrets to creating wealth. So what are “these words”? Simple… “In order to receive, first you must give.” I was first encouraged to adopt this attitude by

Are You Confused About Affiliate Marketing

Have you seen the ads that pop up on the side of the page when you do a Google search? What is affiliate marketing? It's the process of selling a product for someone else.Merchants who sell goods and services online pay contracts to site owners (Affiliates) for referring sales or leads. From a merchant standpoint,

The Future of Online Marketing

"The definition of insanity is continuing to do the same thing over and over, and expecting different results" – Albert Einstein Let's face it. The methods by which consumers are absorbing information – and the ways we perceive, retain and engage with brands and brand messages – have changed strongly. Magazines, radio broadcasters and television

Gaining Restaurant Marketing Knowledge

One of the most difficult things to learn is how to go about marketing restaurants. Your marketing plan is essential to your success, but it is often difficult to determine how to go about the process of marketing your restaurant. Whether your restaurant is new or has been in business for a while, the way