Using Your Logo

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After you fall in love with a logo design and before you invest hundreds of dollars

putting it on stationary, t-shirts, trucks, signage, pens and coffee mugs, make sure

the logo will look good in those applications.

A simple logo with only one or two colors will look good in nearly all applications,

but logos with complex illustrations and four or more colors will probably look like

an unrecognizable blob when they are shrunk down and put on pens and

embroidered on Polo shirts. They will most likely need major revisions to work in

small applications.

To avoid having to make revisions after you have chosen a final logo design, make

sure it will work for all your applications before making a final decision. If you’re not

sure, the logo designers or experts you’re working with will probably be able to tell

you what will and will not work.

Logoworks is now offering design tips, news and suggestions for the convience of

designers and our visitors. These tips will be available for syndication as a RSS feed

for those that would like to post these tips on their site.

LogoWorks is the largest corporate identity design firm in the world with over

10,000 customers in over 65 countries and 200 logo designers. We wanted to take

some of the extensive knowledge of our designers and make it available to

designers throughout the world.

We will be posting 2 or 3 tips a week from different designers. We hope you enjoy

this service.

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