Any kind of new business – whether it’s a restaurant, retail shop, or candy store – faces the daunting statistics of how many fail not long after opening day. A variety of factors are involved in setting the stage for successful and failed businesses – some of which are completely out of the owners’ control – but there are some tips owners can take to help increase their chances of surviving.
If you’re thinking of opening a candy store, below are a few tips you should know that will help you stand out as a “pro” rather than another amateur doomed to become a statistic.
1. Keep Candy Displays Fun, Fresh, and Convenient
No matter how well your candy displays work, sometimes the best thing you can do to attract more customers – and keep the attention of your old customers – is spice things up. This can be as simple as rearranging your displays so that smaller candies are closer to the cash register (where customers are more likely to grab them up before checking out) or as involved as creating “themed” areas of your store dedicated to showcasing specific kinds of product.
As you’re planning your new displays, remember to keep customer convenience in mind. Make sure your displays allow your customers to effortlessly walk through and around the fixtures as well as allow them to easily access each piece of candy.
2. Buy Bulk Candy and Display Fixtures Wholesale
Busy candy store owners (and their employees) know that buying wholesale candy and display fixtures in bulk is one of the best ways to save time and money.
Buying bulk candy helps you make sure your employees have plenty of product when it’s time to restock, but it’s also important to make sure there are plenty of fixtures to fill. Buying clear plastic containers wholesale in bulk, for example, not only helps you get a great deal on the containers, but also helps ensure that you’ll most likely always have a spare on hand should one container become damaged.
Start using this tip by shopping around for, and developing a relationship with, a reliable and reputable wholesaler that sells the kinds of display fixtures and candies specific to your store’s needs.
3. Don’t Ignore Your Competition
Every candy store is unique, and many focus on niche markets even more specific than candy. For example, one store might cater to children who like fun candies like oversized lollipops and gumballs and another might target adults with more mature tastes for gourmet chocolates. Going further, some candy stores like to stick with themes; one might sell candy related to a local theme park or distinguishing landmark while another might focus on rustic décor and old-fashioned candies.
However, you can’t ignore your competition just because your candy store is unique or has a theme different from the store down the street. All candy stores are in the business of selling candy – no matter how they present that candy – and if you ignore the ways in which your competitors are driving customers to the checkout counter, you’re missing out on valuable ideas for lengthening your own checkout lines.