Ad Operations is the dark horse of advertising technology. Various AdOps roles might not seem all that glamorous until you realize what they do. If you want a movie metaphor, then we'll have to go with The Expendables 2 … mostly because the team in Part II includes Chuck Norris.
There you have it. A specialist team. And they are tasked with the most important of all objectives. Each person on the team plays a part in maximizing, growing, and optimizing ad revenues. Like the Expendables, it often takes a team with a range of specialties and tools to do the job.
We're going to zero in on some of the most powerful AdOps tools. If you can not find stuff you want to add to your toolkit here, maybe you're just not cut out for AdOps?
Here's our list of top AdOps tools
Figure out how to use all of these and you'll likely be cast in Stallone's upcoming Expendables 4. Or maybe he'll just let you run his digital ad campaign. Probably just the ad campaign, but do not stop dreaming big. You're an AdOps pro, after all. That's kinda like a super power if you're really good at it.
- Miro Video Converter
- URL Encoder / DecorderU
- Map of Nielsen Media Markets
- Apigee API Console
- VideoHub's VAST / VPAID Tag Validator
- Doubleclick Impression Generator
- Doubleclick Macro Generator
- MediaMind Retargeting Test Page
- Google VAST Inspector
- Text Compare! Tool
- Multiple Survey URL Creator
- AdTag Preview
- HTTP Header Infos
- Your Browser
- ClickTag / Malware Checker
- HTML Code Cleaner
- GeoEdge Live Ad Verification
- CostPer Mille Calculator
- Click Through Rate Calculator
- Cost to Client Calculator
- Effective Cost per Click Calculator
- Effective Cost per Mille Calculator
- FireFox "FireCookie" AddOn
- RichFLV Flash Editor
AdOps is Complex, But These Tools Are Powerful
If you are working in AdOps, you'll fall generally into one of three categories (with a whole bunch of overlap): technical tools, data collection / analysis, and execution (ie making use of it all). The first being the most complex of a role in the ad operations space.
Our 26+ tools focus primarily on the first two categories. We've given you great technologies and tools or services to get some powerful data. Get familiar with this list. While it might not be something you can ramp up on in just a few weeks, it is something that you can refer to as you progress with your AdOps strategies.